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Getting started · Manager picks

Which platform should you start on?

From Korea (Chzzk·SOOP) to global (TikTok·Twitch·Kick·YouTube), celebrity/fandom (Weverse), Southeast Asia (BIGO) and social (Instagram·Facebook) — we compare every live platform on the same criteria, manager-style. Find the right answer for your situation in 5 minutes.

📍 Manager picks by goal

💸
I want to make money fast
→ TikTok LIVE or SOOP

TikTok has a low entry bar and its global algorithm pushes exposure even to newcomers. SOOP has high gift value but viewers are harder to win.

🌱
I'm a beginner, want to grow slowly
→ Chzzk

As a newer platform competition is lighter, and once you verify with Naver it's easy to start. Clean UI, fine even if it's your first time with OBS.

🌏
I also want overseas viewers
→ TikTok LIVE → then YouTube Live

TikTok gives the fastest global exposure. Once you hit 1,000 subscribers, run YouTube Live alongside it for a stable revenue source.

🎮
I mostly do gaming
→ Chzzk first

Highest Korean game-streaming share, with strong Naver search and Discord integration. SOOP is also strong in gaming.

📊 At-a-glance comparison

PlatformEntry difficultyCore audienceMonetization
🎵TikTok LIVE
Global, teens–30s1 diamond ≈ ₩6 (≈₩3 after 50% fee)
📺YouTube Live
Korea·global, all agesSuper Chat 30% fee + Google Play 30% fee
🟣Twitch
Global (English-speaking), gamer-centricSubs ~50% standard (partners can negotiate) · 1 bit ≈ $0.01 to creator
🟩Kick
Global, gaming·Just Chatting-centric95% of subscription revenue goes to the creator (95/5 split)
⭐Weverse LIVE
Global K-pop·celebrity fandomCentered on paid memberships·digital goods (direct live tipping is limited)
💠BIGO LIVE
SEA·Middle-East global, dance·talk-centricBeans gifts → split by family·tier (direct personal payout is limited)
📸Instagram LIVE
Global, beauty·daily-centricLittle direct live monetization (badges in some regions only) · brand-deal-centric
🔵Facebook LIVE
Global (strong in SEA), varied1 Star ≈ $0.01 to creator (varies by region·conditions)

🎯 Platform deep-dive

🎵

TikTok LIVE

Where a global algorithm spreads exposure even to brand-new streamers

Best for
  • ✓People targeting overseas viewers (esp. US·SEA)
  • ✓Creators funneling Shorts → LIVE
  • ✓People who want diamond-gift revenue fast
Not great for
  • ✕People targeting Korean viewers only (Chzzk/SOOP win)
  • ✕Long talk/chat formats (TikTok is short and fast)
5 steps to start
  1. 1Sign up for TikTok (18+)
  2. 2Reach 1,000 followers (LIVE eligibility)
  3. 3Download LIVE Studio (for PC streaming)
  4. 4Get title analysis & best-time picks on StreamerHub
  5. 5First live 60–90 min; cash out diamonds when you get gifts
Start guide →View live rankings →First-live checklist →
📺

YouTube Live

Subscriber-based and stable — a video + live hybrid

Best for
  • ✓People who already have a YouTube channel
  • ✓People building a long-term brand
  • ✓A multi-strategy for both global and Korea
Not great for
  • ✕Total beginners (needs 1,000 subs + 4,000 watch-hours/yr)
  • ✕People who want instant revenue (strict monetization)
5 steps to start
  1. 1Create a Google account + YouTube channel
  2. 2Meet monetization (1k subs + 4k hours) — takes 1yr+
  3. 3Apply for Live access (no strikes in last 90 days)
  4. 4OBS + stream key
  5. 5Monetize with Super Chat & channel memberships
Start guide →First-live checklist →
🟣

Twitch

The global game-streaming standard — a solid subs·bits gifting ecosystem

Best for
  • ✓Game·esports-focused streamers
  • ✓People targeting overseas (English-speaking) viewers
  • ✓A subs-based style that builds a regular community
Not great for
  • ✕People targeting Korean viewers only (Chzzk wins)
  • ✕Instant big gift revenue (subs-centric, accrues over time)
5 steps to start
  1. 1Sign up for Twitch + set up your channel
  2. 2Enter the stream key in OBS
  3. 3Meet Affiliate criteria (50 followers, avg 3 viewers, etc.)
  4. 4Enable subs·bits
  5. 5Build a regular community with consistent streams
Start guide →First-live checklist →
🟩

Kick

Industry-best creator split (95/5) — a fast-growing new global platform

Best for
  • ✓People who want a high revenue split
  • ✓Streamers leaving heavily-regulated platforms
  • ✓Overseas (English) viewers + Just Chatting·gaming
Not great for
  • ✕Korea-focused viewers (low domestic awareness)
  • ✕People expecting stable large traffic (still growing)
5 steps to start
  1. 1Sign up for Kick + set up your channel
  2. 2Enter the stream key in OBS
  3. 3Set your first broadcast category
  4. 4Enable subs·gifts
  5. 5Connect a payout method
Start guide →First-live checklist →
⭐

Weverse LIVE

Celebrity·K-pop artist fan-communication live — limited for the general public

Best for
  • ✓Artists·celebrities with an agency
  • ✓Fandom-based paid memberships·digital goods
  • ✓Direct communication with global K-pop fans
Not great for
  • ✕General individual streamers (artist/agency approval required)
  • ✕People whose goal is real-time gift revenue (weak direct tipping)
5 steps to start
  1. 1Register as an artist·agency on Weverse (approval needed)
  2. 2Open an official community
  3. 3Run live broadcasts
  4. 4Monetize with memberships·digital goods
  5. 5Use fandom tools like notifications·fan letters
Start guide →First-live checklist →
💠

BIGO LIVE

SEA·Middle-East-centric global live — Beans gifting and a family (agency) structure

Best for
  • ✓People targeting SEA·Middle-East viewers
  • ✓Non-gaming content like dance·beauty·talk
  • ✓People who want to work under an agency (family)
Not great for
  • ✕Korea-only viewers
  • ✕Game streaming, or those preferring direct personal payout (family structure dominates)
5 steps to start
  1. 1Sign up for the BIGO LIVE app + apply as a host
  2. 2(Usually) sign with a family (agency)
  3. 3Start a live + set a category
  4. 4Collect Beans gifts
  5. 5Cash out Beans per family/tier rules
Start guide →First-live checklist →
📸

Instagram LIVE

Instant live to your existing followers — relationship-keeping over discovery

Best for
  • ✓People who already have Instagram followers
  • ✓Light interaction: beauty·daily·Q&A
  • ✓People who want simple mobile streaming
Not great for
  • ✕People whose goal is direct live tipping (almost no domestic monetization)
  • ✕People chasing new-discovery exposure (depends on feed·Reels algorithm)
5 steps to start
  1. 1Have an Instagram account ready
  2. 2Go live instantly with the Live button
  3. 3Use guest invites·badges
  4. 4Drive live traffic via Reels
  5. 5Connect revenue via brand deals·external links
Start guide →First-live checklist →
🔵

Facebook LIVE

Page-based live — strong at Stars gifting and SEA reach

Best for
  • ✓People who run a Facebook Page
  • ✓Viewers in Facebook-strong regions like SEA
  • ✓People who want to monetize via Stars
Not great for
  • ✕Korean young demographics (low domestic live share)
  • ✕Game·esports only (Twitch·Chzzk win)
5 steps to start
  1. 1Create a Facebook Page
  2. 2Set up Live Producer
  3. 3Enter the stream key in OBS
  4. 4Run your first broadcast
  5. 5Enable Stars to monetize
Start guide →First-live checklist →

Picked a platform? What's next?

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