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SOOP (formerly AfreecaTV)
Korea's first-gen live platform — deep star-balloon gifting culture
Best for
- ✓People targeting Korean viewers used to BJ culture
- ✓Varied categories: talk, mukbang, karaoke, 19+
- ✓People chasing big star-balloon gifts
Not great for
- ✕People aiming to go global
- ✕Quiet solo talk (loud BJ content is mainstream)
5 steps to start
- 1Sign up for SOOP + verify identity
- 2Apply as a BJ (14+)
- 3Set up OBS + SOOP encoder
- 4Set your first broadcast category
- 5Apply for star-balloon payout (above a monthly threshold)
Monetization
1 Star Balloon = ₩110 (30–60% fee by BJ tier)
Core audience
Korea, 20s–50s, talk·mukbang-centric